Salon Ivey


Every aroma tells a story, and our new Pure-Fume™ Hair Mists—which also soften your strands with nourishing oils—tell tales from three different corners of the globe.“   The aromas in the mists bring to life the very distinct spirits and aromas of the places they represent,” says Kate Rosso, Associate of Aveda Pure-Fume™ Aroma. GUY VINCENT,

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At the Stella McCartney Resort 2018 presentation in New York City, tropical embroidered dresses were complemented with loose, flowing waves. Aveda Global Creative Director, Antoinette Beenders, used NEW Aveda Shampure™ Thermal Dry Conditioner (featuring an aroma with 25 pure flower and plant essences including certified organic lavender, petitgrain and ylang ylang) to instantly detangle, condition

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